Overview

A logo is an iconic symbol designed to represent a company, organization, product, service, and sometimes certain places (e.g., Canada).

Distinct aspects of a complete logo:

The uniqueness of a logo is often necessary to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public.

There are several elements of a good logo.

An effective logo should be unique, and not subject to confusion with other logos among viewers is functional and can be used in many different contexts while retaining its integrity should remain effective whether reproduced small or large can work in "full-color", but also in two color presentation (black and white), spot color, or halftone should be able to maintain its integrity when printed on various fabrics or materials (where the shape of the product may distort the logo) displays basic design principles (space, color, form, consistency, and clarity) represents the brand/company appropriately
Logos today

 

Today there are many corporations, products, services, agencies and other entities using a sign or emblem as logo.

Emblems (icons) may be more effective than a written name, especially for logos being translated into many alphabets; The Coca-cola logo can be identified in any language because of the standards of color and the iconic ribbon wave.